MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadc